Creating a marketing video is already tough as it is. Using it to engage your audience makes it more challenging. The process of reaching your target audience is just as vital as planning how to create a video. This is why some companies hire video production companies to make sure each step of the process works seamlessly.
If you need help how to leverage your marketing video and use it to reach your audience, below are some tips you might want to keep in mind.
Identify your goals
Just like any other tasks, it should all start with having a clear vision on what you want to achieve. Do you want to introduce a new brand or service to your audience? Are you planning to use the video to drive traffic to your website? Do you want to increase brand awareness? By setting your goals, you will have a clearer picture on how to take the next steps and eventually get the outcome that you want.
Know your target audience
Research about who your audience is to have an idea on how to target them. It’s important that you know how they prefer to consume content and in which social media networks they spend their time while online. Learn whether they follow influencers or if they enjoy their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.
Learn from your previous marketing strategies
If you already have an existing video marketing strategy, look into it. Assess areas that you can improve its quality or gather data on how you can better promote it. If you don’t have a previous video to inspect, try checking the work of your competitors. How can you improve their work? What will you change if it were your brand’s video? Use it as a guide but don’t plagiarize or copy its content.
Offer something new
Viewers always appreciate it when brands offer something new. With the number of videos they see on their newsfeed every single day, it’s always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.
Be willing to spend on paid traffic
There are three forms of distribution that will help your audience find your video content. These forms include earned, paid, and owned media. While organic traffic is always an ideal way to be reached by your target audience, it wouldn’t hurt to spend a little for paid traffic. It will help you boost your chances of reaching more audience in just a few minutes or hours. It will still depend on you what ratio of your resources you are willing to dedicate to each form. Successful video campaigns usually have a mix of all three forms.
Plan how to distribute the video
It pays to have a plan on how you will distribute the video throughout different social media platforms. If your goal is to reach a broad number of audience, then consider paying some ads or promotions on YouTube or Facebook. It will also help to ask all of your staff to share the video to further spread the news about it.
If you need a video production company for your marketing strategy, Reelmedia Pte Ltd is the name to trust. For years, they have been helping brands in Singapore to produce marketing videos that are of great quality. Visit their website for more information about their digital marketing services.