Without a doubt, video storytelling has become a popular trend these days. Social media platforms such as Instagram and Facebook have embraced it as well. Since everyone is already using it to reach their video marketing goals, the challenge has come down on how to keep up with the competition. In fact, most viewers have come to expect videos as a way of communication. We no longer find it as a surprise if we see an explainer video from the brand we follow.
According to a 2014 survey by Levels Beyond, 40% of consumers now prefer watching a brand video as compared tojust reading the same information. This survey gives brands an awesome opportunity to tell their brand story share their new products or service in a compelling way.
Video Marketing is Here to Stay
Video marketing will continue to be a great way for brands to build a connection with their target audience. They can use it as their medium to have an emotional connection with viewers.
Aside from the fact that videos are visually stimulating, it also creates an emotional reaction from the viewers. This happens when your target audience sees a video or watches a story. When this happens, their emotions can begin to mirror what they watch on screen. This is the same physical reaction that happens when you watch a scary movie. Here are other ways videos help you tell your story:
Videos Can Create Customer Satisfaction
Social media allows consumers to easily review your product or service. The worst part for brands is that these days, it’s hard to identify real reviews from fake ones. that’s why we trust our friends and families when it comes to reviews of whether a product is good or not, the movie is interesting or not, or the new restaurant has good food or not. This forces brands to be extra careful with their reputation by ensuring they offer quality service and manage reviews the best way possible. As a brand, you can even use your own story of satisfied customers. Share their opinion regarding your brand, what they have to offer, and how it has resolved their problems in life. Here are some of the on what your video should be about for if you want it to be a hit:
The video needs to stand out
If the video is indistinguishable from the rest of its competition, then it will not be as successful as you wish for it to be. The corporate video needs to uniquely represent your brand if you want it to help you to stand out among other brands.
The video needs should connect with your audience
Emotional connection helps elicit emotional reaction from the audience. It drives purchasing decisions so you want this strategy to be a formula in your corporate videos.
It Should Solve a Problem
To really have a connection with an audience, have tomake the content of your video relatable. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia PtdLte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.